British hard rock legends Deep Purple have released the official music video for “Splat!”, the title track of their latest studio album, released on July 3, 2026, via earMUSIC. The record combines the band’s unmistakable musical energy with a concept exploring transformation and the boundaries of human existence.
Deep Purple continue promoting their 24th studio album, Splat!, with the release of a music video for its title track. The album has received enthusiastic early reactions from fans and critics, who have praised its connection to the band’s distinctive sound. British magazine Uncut described it as “distilled, high-octane PURPLE at its finest,” while Classic Rock praised the record for delivering “everything that makes DEEP PURPLE one of the greatest acts in hard rock.”
“Splat!” — The End as a New Beginning
At the heart of the album is an idea conceived by vocalist Ian Gillan, who approaches the end of humanity not as a conventional apocalypse but as a form of transformation. Splat! explores the possibility of existence beyond the physical world, offering a different perspective on the future of humanity. This concept is accompanied by powerful guitar riffs, distinctive keyboards and the musical energy that has defined Deep Purple for decades.
More Than 120 Million Albums Sold
Since forming in 1968, Deep Purple have sold more than 120 million albums and performed in arenas around the world for decades. British radio station Planet Rock once named them the fifth most influential band of all time. In 2008, they received the Legend Award at the World Music Awards, and in 2016, they were inducted into the Rock & Roll Hall of Fame.
Their contribution to the development of hard rock is particularly associated with the celebrated Mark II lineup, featuring Ian Gillan, Roger Glover, Ian Paice, Jon Lord and Ritchie Blackmore. During the early 1970s, this lineup created some of the genre’s most important recordings, including Made in Japan, widely regarded as one of the most influential live albums in rock history.
A Longstanding Collaboration with Bob Ezrin
On Splat!, Deep Purple continue their successful partnership with producer Bob Ezrin, known for his work with Pink Floyd, KISS, Lou Reed and Alice Cooper. Ezrin previously collaborated with the band on NOW What?! (2013), inFinite (2017), Whoosh! (2020) and =1 (2024).
Their collaboration also includes the 2021 covers album Turning to Crime, recorded during the COVID-19 pandemic. Unlike the band’s traditional approach of recording together in the studio, the musicians worked separately from their homes. The resulting album celebrated the diverse musical influences that helped shape Deep Purple’s sound.
Rock Music Without Boundaries
Throughout nearly six decades, Deep Purple have maintained their musical identity while exploring different styles and attracting new generations of listeners. Their extensive catalogue continues to connect audiences of different ages and backgrounds, from longtime fans who discovered the band in the early years to younger hard rock enthusiasts.
With the release of Splat! and its new music video, Deep Purple demonstrate that their story is about more than preserving an extraordinary legacy. The band continues to create new music, driven by the same adventurous spirit that defined its beginnings.